Mobile marketing has fast become a powerful media platform, with the ability to reach, capture and engage potential customers. SMS has developed into a tool for brands to communicate their marketing message in a setting that reaches the end user literally directly in the palms of their hands, and at a convenient time of when they choose to open and access the message.
Key mobile statistics of interest:
- There are 3 billion mobile phones - compared to 1.5 billion TV's and 1.1 billion PC's worldwide
- Nearly 85% of all mobile handsets are mobile web capable
- SMS is not isolated to teenage mobile users. Nearly half of all active SMS users are 35+
- It is predicted that advertisers spend on mobile marketing spending will increase by 56% in 2008
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for more information on mobile marketing.
