Yes, it’s true... We’ve just won 7 Horizon Awards to add to the collection.
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Thinking out of the square, we wanted to create a cool-looking mask
effect for an image gallery and the idea we came up with was to create
a mask that travels either horizontally or vertically, masking or
un-masking an image. But we wanted to do this in a seemingly random way
and to make it show and hide in a way that seemed somewhat pixelated or
"blocky". To do this we used Perlin Noise.
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We've got a new name, a new look and a new home!
In case you missed the good news, we've made some changes that will help set us down the path to digital domination. Officially known now as "Cru Digital", we're driven to make our mark and become an internationally recognised, award winning digital agency renowned for building brands online through creative, innovate and engaging work.
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We've all heard the words "digital strategy" before. They're bandied around marketing departments and advertising agencies like some magical insight into how the world of online actually works.
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Sono Japanese Restaurant: Official Honoree in The 12th Annual Webby Awards
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Digital, digital, digital.
You've probably heard it a million and one times before... This is the digital age. We are the digital generation. Digital is the future. Yes, we all know this. But what exactly does this mean? We look at what's changed in the digital space, what impact this has on tomorrow's consumer and what we should look at to deal with this.
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YouAreWonderful.com.au
Triumph Lingerie's "You Are Wonderful" microsite allowed Cru to use a number of unique, cutting edge concepts and technology to deliver a campaign that was highly interactive, engaging and different to the norm.
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Aaaah, the end of another year... The Cru were very excited to say "Au revoir" to a massive 2007, and let our hair down with some good ol' fashioned fun - the Cru Way.
Reknown for our craftiness with digital design, we thought it was time to unveil our fashion design skills to the world. What better way to do it than with the T-shirts we had custom designed and made for our Christmas Party?
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Apple has just announced the latest edition to their MacBook Family, the worlds thinnest notebook - the MacBook Air. We want one!
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When going digital, you want to employ as many effective measures as you can to drive traffic to your website to boost sales, awareness and activity.
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